Sales Manager

4 листопада 2024

Sales Manager

Одеса

Job Title: Outbound Marketing Specialist

Department: Marketing/Sales

Reports To: Marketing Manager / Director of Marketing / Head of Sales

Summary:

The Outbound Marketing Specialist is a highly motivated and results-oriented individual responsible for generating leads and driving new business through proactive outreach. This role involves identifying and engaging potential customers through various outbound channels, such as email, phone, social media, and networking. The ideal candidate is a skilled communicator, has a strong understanding of the sales process, and is passionate about building relationships with potential customers.

Responsibilities:

• Lead Generation:
  
  • Identify and qualify potential customers through market research, industry events, online databases, and other sources.
  • Develop targeted lists of prospects based on ideal customer profiles.
  • Craft compelling outreach messages (emails, phone scripts, social media messages) that resonate with prospects and generate interest.
  • Execute outbound campaigns across multiple channels (email, phone, social media) to reach potential customers.
  • Track and analyze campaign performance to optimize outreach strategies and maximize results.
• Relationship Building:
  
  • Engage with prospects through personalized communication and build rapport.
  • Understand prospect needs and identify pain points to tailor outreach efforts.
  • Nurture relationships with leads through ongoing communication and follow-up.
  • Qualify leads and pass them on to the sales team for further engagement.
• Sales Collaboration:
  
  • Work closely with the sales team to align outbound efforts with sales strategies and goals.
  • Provide sales with qualified leads and relevant information to support their sales efforts.
  • Participate in sales meetings and provide feedback on outbound campaign performance.
• Data Management:
  
  • Maintain accurate records of prospect interactions and campaign performance in the CRM system.
  • Analyze data to identify trends and insights that can inform future outreach strategies.
  • Stay up-to-date on industry best practices and new technologies for outbound marketing.
• Content Contribution:
  
  • Collaborate with the marketing team to develop engaging content that can be used in outbound campaigns (e.g., blog posts, ebooks, webinars).
  • Provide feedback on marketing materials to ensure they are effective for outbound outreach.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in outbound marketing or sales, with a track record of generating leads and exceeding targets.
• Excellent communication, interpersonal, and presentation skills.
• Strong understanding of the sales process and lead generation methodologies.
• Proficiency in using CRM systems and marketing automation tools.
• Ability to work independently and as part of a team.
• Highly organized and detail-oriented.
• Strong analytical and problem-solving skills.
• Adaptable and able to thrive in a fast-paced environment.

Bonus Points:

• Experience with LinkedIn Sales Navigator or other social selling tools.
• Familiarity with ABM (Account-Based Marketing) principles.
• Knowledge of relevant industry trends and best practices